The following case study for old spice was written by sarah rowe, a social media marketing student at ecu her references are listed at the end of the story: students, look at your campaign, now back to me, now back to your campaign, now back to me. Marketing, positioning, multi-level branding, targeting, positioning statement abstract this case features old spice's efforts to reposition glacial falls after sales stagnated in the united states. Check out 6 inspiring stories about brands that made successful comebacks after nearly burning out converse, old spice & more: 6 famous brands that made inspiring comebacks english. Wieden + kennedy portland's case study behind the old spice responses campaign old spice: responses case study market intelligence the promise and power of local marketing. Old spice: wild collection case study 1 old spice and the wild collection mark, cindy, joey, rob why old spice marketing is successful • creative and.
Want your own campaigns to smell as sweet as old spice's here's what not to do even though some have called this campaign the ultimate case study of viral video or social-media marketing. Tags: case study - old spice youtube campaign continuing from our previous posts which highlighted the importance of social video platforms and how they influence the perception of the brand, mirror and smokes explains a recent case to justify the same. The old spice case - marketing communication analysis the old spice case part 1 product positioning: it is the perception in consumers' minds of the nature of a company and its products relative to competitors.
The best example of the integrated marketing they incorporated was the old spice man internet responses media users, on multiple sites, had the chance to post a comment, request, or question that would be spooned to by isaiah himself. This case old spice, strategies to transform its brand image focus on procter and gamble's old spice, a major player in the male personal care sector, was launched by shulton company in 1938. Old spice case study sarah 1569 views blog and the method of marketing when entering foreign countries so old spice should capitalize on that without.
The old spice campaign gained such overwhelming success that it set the benchmark for so many viral marketing campaigns in the coming years most importantly, what can we learn from the old spice case. Nature's power revealed in new old spice fresher collection marketing campaign new integrated marketing campaign helps guys discover the relaxing and masculine advantages of using new fresher collection to smell as great as nature is. Why old spice continues to dominate viral marketing old spice has been on the tip of marketing guru's tongues for several years but that's not the case their initial viral videos. Spotlight case study: old spice perhaps the most effective marketing effort that has ever hit the web was old spice's man your man could smell like campaign the video, featuring a shirtless isaiah mustafa speaking in a confident and seductive manner, is ostensibly aimed at women.
Old spice case analysis camila cabrer old spice was original produced by the shulton company in 1934 with its first marketing for these products was based on. And an old spice bearded quartet answered questions about grooming, or anything, for a day to back the launch wieden & kennedy is behind the marketing this long day of serious song beardness has. The results: old spice ended up quadrupling sales of their once floundering product but the old spice brand makeover was finished yet wieden + kennedy still had to help them rejuvenate their line of scented body washes. Funny memorable manly the minds behind the old spice guy campaign reveal their keys to marketing success.
What can old spice teach us about effective marketing actually, a whole lot as their 'the man your man could smell like' campaign commercial revolutionized their brand and their bottom line if you think that the commercial itself was clever enough, you are actually not all that wrong, but what. Direct marketing is effectively employed by old spice through their displays and shelving techniques in various retail establishments men's grooming products, including deodorant, body spray and body wash, are typically found in the health/beauty care sections of grocery stores and pharmacies. What was the main challenge identified in the old spice guy case study positioning the body way as masculine while marketing to women why is the continuity of a theme important with videos. This case features old spice's efforts to reposition glacial falls after sales stagnated in the united states the challenges in this case are twofold first.
Old spice pitted mustafa vs fabio in a duel for the old spice guy title for their 2011 advertising campaign. Old spice consumers are more likely to purchase old spice during larger pantry stocking trips old spice consumer insights who buys old spice case studies. Learn about old spice's cpg influencer marketing campaign with mavrck's automated influencer marketing platform.